Personal Services

Looking to succeed in the health, fitness and personal care franchise sector? Whether you’re a franchisor or master franchisee, Sotos knows your needs.

Expert legal counsel is critical to success in personal services – an industry dominated by franchised businesses. In these largely bricks-and-mortar operations, a franchisor’s decisions in key matters such as franchisee and site selection can have significant, long-term impact on the health of the business.


With our extensive experience in this sector, we provide guidance on virtually every stage and aspect of your business:

  • Franchisee screening and selection
  • Creating umbrella organizations
  • Site selection and land control
  • Ensuring brand integrity across related systems

Personal Services Sector Team

Franchising Expertise

As franchise lawyers, we’re focused on helping entrepreneurs develop, grow, and protect their franchised business. We are Canada’s most experienced franchise law firm, with the country’s leading commercial practitioners and litigators.

Franchise law

  • Conversion of a successful business to a successful franchise model
  • Area development and master franchising
  • Tailored drafting of disclosure documents and franchise agreements
  • Franchise system mergers, sales and acquisitions
  • Expansion and finance strategies, including international expansion
  • “Canadianizing” of foreign disclosure documents
  • IP and Trademarks
  • Real estate transactions, including leases, purchases and sales
  • Effective commercial litigation, dispute mediation and resolution, and arbitration
  • Related employment law
  • Private wealth planning
  • Succession planning


Sotos gets you there

Details truly matter in the demanding world of personal services franchising. Let the franchise experts at Sotos help you get the details right.