Frequently Asked Questions

Should I sign up for the Loblaws $25 card? Will it reduce my potential award in the class action?

As has been widely publicized in the media, Loblaws is offering $25 cards to the public following its admission that it engaged in illegal price fixing on the price of packaged bread sold to Canadians for approximately 14 years. We have been contacted by many people who have asked whether they should obtain the $25 card and what effect this will have on their rights in the class action. For the reasons set out below, we suggest that people wishing to obtain the Loblaws card should be aware that accepting the card may affect the amount that they may subsequently receive in the lawsuit, should it be successful, but will not prevent them from participating in the lawsuit.

Loblaw’s website says that it is requiring customers to agree to releases in exchange for signing up for the $25 cards. The releases state that anyone who receives a card agrees that “twenty-five ($25) dollars will be deducted from any compensation that you may otherwise be entitled to receive in any class action judgment against, or settlement with, Loblaw relating to any overcharge.”

On January 9th, the Ontario Superior Court of Justice ruled on whether the releases are valid. The Court decided that it was too early to determine the issue. A court may conclude in the future that the releases are valid, or a court may conclude that Loblaws is not entitled to deduct $25 from compensation awarded in the class action (if any). A copy of the decision (in English) can be found here.

Do I have to sign up for the class action to be a member?

No. Every Canadian who purchased packaged bread from 2001-2017 is automatically a member of the class unless they take steps at a later date to exclude themselves from the class action. Persons who do not wish to be a part of the class action can choose to opt-out after the case is certified as a class action.

However, if you wish to register on our website here, you will receive periodic e-mail updates about the class action.

Also, if you use Facebook, please like and follow our Facebook page where we post updates on the case.

What provinces are covered by the class action?

The class action covers all provinces and territories in Canada. You are automatically a part of the class action if you bought fresh commercial bread. There is no need to register to be a part of the class action.

How many class actions involving bread are there? Which ones should I join?

We understand that seven different cases have been commenced in Canada. You do not need to join them to be a part. At some point in the future, a court will decide which case(s) will proceed. Please register on our website for updates.

What can I expect to be paid from the class action?

The case is at a very early stage. We cannot accurately estimate damages at this point.

What evidence will I need to show I bought the bread products?

We cannot definitively answer this question at this early stage of the litigation. However, if you have kept receipts for the bread products that you purchased, please retain them until further notice.