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Should Your Quick-Service Restaurant Franchise System Sell Alcohol?

Faye Lucas

Published April 27, 2017

Taco Bell Canada recently announced that it will start selling liquor at certain Canadian locations in an attempt to grab more Millennial market share. Though somewhat atypical for quick-service restaurants, alcohol sales could dramatically increase top line sales for franchise systems. While this would mean higher royalty streams for franchisors, does it make sense long-term?

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